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Japan’s majestic and idyllic northern landscape steeped in history.

Japan’s Tohoku region is blessed with unspoiled nature, the delicious bounty of both land and sea, and various hot springs, from the well-known to hidden gems.Located in the northeastern part of Japan’s main island, the area covers six prefectures—Aomori, Iwate, Miyagi, Akita, Yamagata, and Fukushima—each with their own distinctive flavor.Visitors can enjoy vastly different landscapes depending on the season: the pink of cherry blossoms in spring, the fresh green of vegetation in summer, the orange and red of leaves in autumn, and the glittering white of snowscapes in winter.

Aomori is home to a wealth of stunning nature that includes the Shirakami-Sanchi mountains, Lake Towada, and Oirase Gorge.Meanwhile, Iwate offers a more relaxing journey, with the UNESCO World Heritage Site of Hiraizumi, and the retro-modern city of Morioka.In Akita, visitors can take a walk through Kakunodate, known as the little Kyoto of Tohoku, or enjoy a relaxing soak in a soothing hot spring.Those looking to enjoy delicious rice, Yonezawa beef, and fresh fruits need look no further than Yamagata, while Miyagi offers visitors the chance to walk through history in Sendai, the City of Trees.Finally, the magnificent natural splendor of Fukushima—including Mount Bandai and the five mysteriously colored volcanic lakes of Goshiki-numa—offers a healing respite.

Although the area is home to a wide variety of enjoyments in any season, summers in Tohoku are particularly gorgeous.Every year tourists flock to the area’s three largest festivals: the Sendai Tanabata Festival, the Aomori Nebuta Festival, and the Akita Kanto Lantern Festival.In addition, the Akita Omagari fireworks festival is famous for being one of Japan’s three largest fireworks festivals.In spring and fall, Tohoku offers a variety of popular destinations for viewing cherry blossoms and autumn foliage, while winter sports are a popular pastime in the colder months.Winter also offers a variety of seasonal delights such as the ice monsters (ice-covered trees) of Zao and the kamakura igloos of Akita, not to mention Akita’s must-see Namahage Sedo Festival featuring namahage demons on the prowl for misbehaving children.

The Tohoku region is also famous throughout Japan for its gourmet offerings, including tuna from the Shimokita Peninsula city of Oma, beef tongue from Sendai, kitakata ramen from Fukushima, and kiritanpo (mashed rice grilled on skewers) hot pot from Akita.Yamagata is also home to delicious cherries and Yonezawa beef, which make excellent souvenirs.Morioka is famous for its three main noodle variations—wanko soba noodles (with numerous servings in small bowls), a local take on jajamen noodles (noodles with soybean paste), and cold-served Morioka reimen noodles—which many visitors enjoy trying and comparing.The area’s traditional crafts are often brought home as gifts.Popular choices include magewappa water-bent woodcrafts from Akita, and Nanbu ironware from Iwate, both available in contemporary designs.

The charms of Tohoku are truly difficult to put into words.Strike out on an adventure and wind your way from Aomori through Iwate to Akita, followed by Miyagi, Yamagata, and finally Fukushima.Readily available public transportation, including not only planes but also Shinkansen, and numerous motorways make getting around a breeze.You’re sure to find a special place that you’ll never forget!
Read more Hide Japan’s Tohoku region is blessed with unspoiled nature, the delicious bounty of both land and sea, and various hot springs, from the well-known to hidden gems.Located in the northeastern part of Japan’s main island, the area covers six prefectures—Aomori, Iwate, Miyagi, Akita, Yamagata, and Fukushima—each with their own distinctive flavor.Visitors can enjoy vastly different landscapes depending on the season: the pink of cherry blossoms in spring, the fresh green of vegetation in summer, the orange and red of leaves in autumn, and the glittering white of snowscapes in winter.

Aomori is home to a wealth of stunning nature that includes the Shirakami-Sanchi mountains, Lake Towada, and Oirase Gorge.Meanwhile, Iwate offers a more relaxing journey, with the UNESCO World Heritage Site of Hiraizumi, and the retro-modern city of Morioka.In Akita, visitors can take a walk through Kakunodate, known as the little Kyoto of Tohoku, or enjoy a relaxing soak in a soothing hot spring.Those looking to enjoy delicious rice, Yonezawa beef, and fresh fruits need look no further than Yamagata, while Miyagi offers visitors the chance to walk through history in Sendai, the City of Trees.Finally, the magnificent natural splendor of Fukushima—including Mount Bandai and the five mysteriously colored volcanic lakes of Goshiki-numa—offers a healing respite.

Although the area is home to a wide variety of enjoyments in any season, summers in Tohoku are particularly gorgeous.Every year tourists flock to the area’s three largest festivals: the Sendai Tanabata Festival, the Aomori Nebuta Festival, and the Akita Kanto Lantern Festival.In addition, the Akita Omagari fireworks festival is famous for being one of Japan’s three largest fireworks festivals.In spring and fall, Tohoku offers a variety of popular destinations for viewing cherry blossoms and autumn foliage, while winter sports are a popular pastime in the colder months.Winter also offers a variety of seasonal delights such as the ice monsters (ice-covered trees) of Zao and the kamakura igloos of Akita, not to mention Akita’s must-see Namahage Sedo Festival featuring namahage demons on the prowl for misbehaving children.

The Tohoku region is also famous throughout Japan for its gourmet offerings, including tuna from the Shimokita Peninsula city of Oma, beef tongue from Sendai, kitakata ramen from Fukushima, and kiritanpo (mashed rice grilled on skewers) hot pot from Akita.Yamagata is also home to delicious cherries and Yonezawa beef, which make excellent souvenirs.Morioka is famous for its three main noodle variations—wanko soba noodles (with numerous servings in small bowls), a local take on jajamen noodles (noodles with soybean paste), and cold-served Morioka reimen noodles—which many visitors enjoy trying and comparing.The area’s traditional crafts are often brought home as gifts.Popular choices include magewappa water-bent woodcrafts from Akita, and Nanbu ironware from Iwate, both available in contemporary designs.

The charms of Tohoku are truly difficult to put into words.Strike out on an adventure and wind your way from Aomori through Iwate to Akita, followed by Miyagi, Yamagata, and finally Fukushima.Readily available public transportation, including not only planes but also Shinkansen, and numerous motorways make getting around a breeze.You’re sure to find a special place that you’ll never forget!

Top attractions in Tohoku

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Kakunodate Samurai Residence Area
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Iwate Museum of Art
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Nyuto Onsen
Tohoku
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