Notification of Corporate Name Change

MYSTAYS HOTEL MANAGEMENT Co., Ltd. will officially be renamed“Iconia Hospitality K.K.” on July 1, 2025.

Founded in 1999 to operate and manage serviced apartments, MYSTAYS HOTEL MANAGEMENT Co., Ltd. has grown into a “comprehensive hotel management company” that operates a wide variety of hotels of all styles, ranging from extended stays and limited-service hotels to full-service hotels, resorts, and Japanese-style “ryokan” inns.
The company has expanded to operate major resorts and cultural facilities, focusing on accommodations. Since January 2025 the portfolio now includes Spa Resort Hawaiians, Phoenix Seagaia Resort, Cést la vie Resort Izumigo, Yatsugatake Kogen Lodge, and Yatsugatake Kogen Ongakudo (The Hall of Chamber Music).
With this name change, they are taking a bold step forward as a “comprehensive hotel management company” operating facilities across a wide range of categories and will continue to drive business expansion and growth under the new name.

The Meaning Behind "Iconia Hospitality"

Iconia Hospitality is dedicated to the creation of truly iconic venues—unique places that are emblematic of their region and deliver memorable experiences. This unlocks the full potential of each facility, develops new standards of value, and enhances Japan as an international tourist destination.
While challenging conventions in this way, Iconia Hospitality also supports local communities and contributes to sustainable growth. All this is encapsulated in the word “Iconia,” which embodies the company’s unwavering professionalism and forward-looking spirit.

■Change Details

Until June 30, 2025
From July 1, 2025
Corporate Name
MYSTAYS HOTEL MANAGEMENT Co., Ltd.
Iconia Hospitality K.K.
Head Office Address
6-2-31 Roppongi, Minato-ku, Tokyo 106-0032, Japan
6-10-1 Roppongi, Minato-ku, Tokyo 106-6141, Japan

■Date of Change (planned)

July 1, 2025
* The telephone number remains unchanged.